Today Show Introduces Orange Room, A New Social Media Hub

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Things are changing at NBC’s Today Show, changing fast, and for the better. Some have called these changes an effort by NBC to dig themselves out of a ratings slump that was brought on by the Anne Curry debacle a year ago. The way I see it though, they’re just finally getting with the times, looking to be more relevant in a time where traditional and digital media are colliding like never before.

Carson Daly live in the #OrangeRoom

The show now boasts a fully redesigned (and very colorful) studio, a digital hub called the “Orange Room” and a more in-touch-with-young-people Carson Daly. According to NBC:

“The Orange Room is the nexus point between the Today audience and the show, embracing the many ways that viewers seek out and share news across all media and allowing the show and its fans to connect in a variety of new ways. In a casual, lounge-like setting, the Orange Room will also be a hub of emerging technology, equipped for everything from social media hangouts, to extended live-stream interviews with Today guests, analysis of real-time social data and reactions from the web, as well as the home for Today’s original digital franchises. As host of the Orange Room, Carson will bridge Today’s television and digital platforms and offer audiences the chance to communicate and connect with the show unlike ever before.”

Considering that I eat, breath and sleep digital media, I’m particularly excited for their new set, especially the Orange Room. I love the aspect of bridging the gap between the two media and the opportunities for the Today Show to engage more with their audience. That’s always been my mantra for good social media practice – engagement! Looking forward to seeing the Today Show continue to push the envelope in the digital space!


Eric Burgess

Social Media Director at Multi Marketing Corp
A recent Fresno transplant, Eric comes to us from Seattle, WA where he held several strategic social media roles for technology clients like Microsoft, Parallels, Amazon and T-Mobile. Armed with a M.A. in Communications and Digital Media from the University of Washington, he combines his social media street smarts (10+ years and counting) with some formal training and studying in topics like UX (user experience) and Digital Law.