MONTALUCE WINERY & ESTATES


Montaluce Winery & Estates was built upon a simple premise–capture the essence of old-world Tuscan style and combine it with all the beauty, character and vintage of California’s beloved Napa Valley. And while the premise was simple, the execution was a bit more complicated.


Nestled amidst the red-earthed foothills just north of Atlanta, Georgia, lays the place where the Montaluce dream would become a reality, Dahlonega, Georgia. Never heard of it? You’re not alone. In fact, most of those who live in the Southeast had never heard of it either, or knew how to get to it. Welcome to our first hurdle.


Second hurdle–While the group of wine-enthusiasts and developers were big on vision for what Montaluce would be, this prism of vineyards, cottages and vistas had yet to be built. Before the first road was carved through the thick Atlanta underbrush, before plots were mapped out, or the first grape vine planted, MMC was asked to bring an idea to life.


As you’ll see here, MMC used of a combination of architectural renderings, a distinct design style and a lot of imagination to create a campaign that would lead travelers, wedding goers, wine enthusiasts and day-trippers to this amazing place. From Montaluce’s identity package to their print collateral to their website and media buying, we created a soup-to-nuts campaign that has helped turn the idea of Montaluce Winery and Estates into a full-fledged, not-to-be-missed Southeastern destination.

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