Although shouting our accomplishments from atop the highest mountain did have its upside (fresh air, no cell coverage, etc.)... we concluded that going old school probably wasn’t the most effective means to do so. For now, we’ll just put them on our website like everyone else does.
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HOP ON THE BANDWAGON
OCT 2011
Visalia Transit Reports their Highest Ridership on Record.
With so many positive messages coming from Visalia Transit (Rider Rewards, Greenline & The Make an Impression Movement), it’s no wonder the public is hopping on the bandwagon (or in this case the bus). Last month (September 2011), Visalia Transit announced their highest ridership on record! But wait, there’s more – this was followed by a more recent announcement. Visalia Transit hit their highest ridership on record this month, surpassing September by more than 2,500 riders! In addition, their Half Off Pass program increased by nearly 40%, which is only available to new riders. It looks like more people than ever are excited about using Visalia Transit – and we don’t blame them.
THE SEQUOIAS ARE A HUMONGOUS HIT! (AND WE'RE NOT TALKING ABOUT THE TREES)
SEP 2011
Sequoia Shuttle has its best season ever!
Using the same advertising budget as years prior, MMC was tasked to grow ridership – surpassing the 40% growth just the season before. With the task at hand, we went to work, sharpened our pencils and reconfigured our media plan. With the same creative as the year before, we are happy to report that the 2011 season for Sequoia Shuttle was the best season ever! Sequoia Shuttle sales grew by 47% and internal park shuttle ridership increased by 28%!
THE GREENLINE GETS THE GREEN LIGHT
AUG 2011
The public has embraces the South Valley Call Center
Advertising for the Green Line pays off… the public likes us, they really like us! The campaign for the Greenline, a toll-free call center for public transit systems in Tulare and Kings Counties, began in June of 2009 and was immediately embraced by the public. Calls to the help line have grown each month, and this August, have reached a milestone with over 6,000 calls per month. Perhaps MMC needs a call center… anyone out there need help with their advertising?
FOR ALL MANKIND (OR WOMAN-KIND IN THIS INSTANCE)
MAY 2011
MMC has been tasked with re-branding a department for Tulare County HHSA
With a 6-week deadline at hand, MMC has been tasked with naming, branding and concepting ad campaigns for a new department of Tulare County Health & Human Services plus two sub-campaigns that will be offered within the new department. The campaign will launch publicly this fall...so keep an eye out (but don’t worry, we’ll post it here too!).
WALL SPACE NEEDED
MAY 2011
MMC Wins Regional ADDY® Awards (again)
7 Gold ADDY® Award Campaigns made their way to the State ADDY® competition after winning at the local level, and we’re pleased to announce that all 7 have won. We’re gonna need more wall space for the all the new eye-candy!
Gold ADDY® Regional 2011 Visalia Transit, Rider Rewards, Campaign
Silver ADDY® Regional 2011 Visalia Transit, Footprint Teaser, Campaign
Silver ADDY® Regional 2011 American Red Cross, Make-Your-Mark Golf Invite
Silver ADDY® Regional 2011 Visalia Transit, Rider Rewards, Print Ads
Silver ADDY® Regional 2011 Visalia Transit, Sequoia Shuttle Park Art, Illustration
Silver ADDY® Regional 2011 Visalia Transit, Sequoia Shuttle Postcards, Business to Consumer
Silver ADDY® Regional 2011 Visalia Transit, Sequoia Shuttle, Campaign
ADD-Y BOY
FEB 2011
MMC Brings Home Best of Print Gold ADDY®
With 9 entries into this year’s local ADDY® Awards, MMC brings home 7 gold & 2 silver ADDY® Awards. But better yet, we landed the 2011 Best of Print Award!
Best of Print Gold ADDY® 2011 Visalia Transit, Rider Rewards, Print Ads
Gold ADDY® 2011 Visalia Transit, Footprint Teaser, Campaign
Gold ADDY® 2011 American Red Cross, Make-Your-Mark Golf Invite
Gold ADDY® 2011 Visalia Transit, Rider Rewards, Print Ads
Gold ADDY® 2011 Visalia Transit, Sequoia Shuttle Park Art, Illustration
Gold ADDY® 2011 Visalia Transit, Sequoia Shuttle Postcards, Business to Consumer
Gold ADDY® 2011 Visalia Transit, Sequoia Shuttle, Campaign
Gold ADDY® 2011 Visalia Transit, Rider Rewards, Campaign
Silver ADDY® 2011 Visalia Transit, Sequoia Shuttle Trail Guide, Print
Silver ADDY® 2011 Janz Drycleaning, Weekly Eblast Template, Email
A RAY OF SUNSHINE
JAN 2011
MMC Welcomes Pure Energy Solar to the Family
Bakersfield solar leader since 1988, Pure Energy Solar, has joined the MMC family. Though they’ve done some advertising in Bakersfield, they’ve never established a solid brand or position… which is where we come in. First order of business is to develop a new website, new collateral, and new marketing materials.
ANOTHER SUCCESSFUL SEASON
OCT 2010
Sequoia Shuttle finishes its 2010 Season with Record Sales
For the 2nd straight year, MMC has been tasked with creating an advertising campaign for the Sequoia Shuttle; which is a shuttle service that departs from various locations in Visalia and shuttles passengers up to Sequoia National Park several times a day, 7 days-a-week during the summer months. Although MMC’s inaugural advertising campaign yielded more success than any year, the 2010 season ended with record breaking sales; 40% above the previous year to be exact. So how will we top this in 2011? Well, you’ll just have to wait and see!
GREEN FOOTPRINTS IN VISALIA CREATE QUITE A BUZZ
APR 2010
An Impression Has Been Made
Earlier this year, the City of Visalia tasked MMC with re-branding their public transportation; so in February we launched a teaser campaign that we knew would grab some attention. Little did we know that the attention we would garner would be so widespread. Among other marketing tactics, this grass-roots style tease campaign included green footprints that were painted on sidewalks around the city, leading curious residents to a website built specifically for this campaign. Although the public didn’t know WHAT we were going to unveil, they knew that during the Visalia Earth Day event on April 17th, the Transit Division was going to make an impression. Nearly 400 volunteers attended the event, the largest event to date, where we unveiled the fact that their typical daily rotation is now a completely alternative fuel fleet. During the choreographed presentation, 6 new busses rolled up showcasing the new look as the crowd went wild – as well as the media.
This is just the first of many impressions the Visalia Transit will make. That’s right, we have more up our sleeves – but again, we’re not able to say anything until June. Stay tuned for more!
STRIKING GOLD IN THE VALLEY
APR 2010
MMC Competes With National Accounts and Wins Gold
After submitting 15 entries to the Fresno Ad Fed this past March, Multi Marketing Corp was presented with 12 ADDY awards, of which 8 were Gold, allowing those pieces to be forwarded to the Regional competition. The Regional Competition is broken out into districts; with the Fresno Ad Fed falling into District 14 which includes San Francisco, San Jose and all of Silicon Valley, as well as Sacramento and Northern Nevada. This district is particularly tough as the advertising agencies competing represent large-budget, highly acclaimed accounts such as Nike, Yahoo, Toyota and Intel. However, this past week, it was announced that Multi Marketing Corp was awarded 3 regional ADDY awards, of which, 2 were gold. Multi Marketing Corp was the only advertising agency within the Central Valley to win such highly ranked awards at the regional level. Each of the gold award-winning projects have been automatically forwarded to the American Advertising Federation national level competition.
REGIONAL GOLD ADDYs
REGIONAL SILVER ADDY
MMC RECEIVES 12 HONORS AT THE 2010 ADDY AWARDS
MAR 2010
MMC Produces Award-Winning Work... and Has the Hardware to Prove it
Each year advertising agencies from around the world enter their creative masterpieces into what is dubbed by the American Advertising Federation as the world’s largest and arguably toughest advertising competition. The goal for each entry is simple – bring home the ADDY Award. The challenging part is the high level of competition. However, with 15 entries, MMC was awarded a grand total of 12 ADDY awards including 8 Gold, 3 Silver and 1 Bronze award. So what’s next? Disneyland, of course! Actually, we’re already hard at work producing award-winning creative for those who appreciate it the most – our clients.
GOLD ADDYs
SILVER ADDYs
BRONZE ADDY
CONNECTING2FAMILIES TAPS MMC FOR CENTRAL VALLEY BETA TEST
SEP 2009
The Central Valley Grows More Than Great Agriculture
Two locally-based business owners had one simple vision–to connect faith based families. After months of brainstorming, that vision lead to a much bigger idea... connecting all families with common interests plus serving as a resource to connect families with similar life circumstances. These meaningful connections will serve as foundations for lifelong friendships and life changing support groups. After revamping the original Connecting2Families website and conducting several focus groups, Connecting2Families has evolved into a tremendous opportunity; not only for these two business owners, but for the users that take advantage of this free service. Although the website is accessible worldwide, the two beta markets for brand advertising are Fresno and Sacramento. MMC launched a social networking campaign in September with traditional advertising mediums launching in October.
SEQUOIA SHUTTLE REPORTS INCREASED RIDERSHIP FOR ITS 2009 SEASON
SEP 2009
MMC Uses Down Economy to Highlight Value
With gas prices remaining high, and extravagant family vacations at an all time low, the Sequoia Shuttle was a great alternative for many people this year. For $15, shuttle riders were able to get round trip service, the park entry fee, and unlimited in-park travel; making the Sequoia Shuttle a great “staycation” opportunity. Following a price point campaign launched by MMC that included print, transit, web and television advertising, the 2009 season ended with an increase in ridership over previous years. This 3-year beta project, a partnership between the Visalia Transit Department and the National Parks Service created to decrease air pollution and traffic congestion in the Sequoia National Park, proved to be a great success and plans for the 2010 season are currently underway.
LOCAL FITNESS CAMPAIGN GOES NATIONAL
JUL 2009
No Gimmicks Here
In January 2008, MMC created and launched the “We are Not a Gimmick” campaign for the Fitness Together Central California Franchise. Despite a faltering economy and odds stacked against higher-end businesses, Fitness Together Central California began experiencing great success. Shortly after launching the campaign, a steady stream of leads was generated week after week. Not long thereafter, the Fitness Together Corporate Headquarters took notice of the success the campaign was having. Soon a partnership was forged and the “We Are Not a Gimmick” campaign was distributed nationally to all 425 Fitness Together locations across the U.S. beginning 3rd quarter of 2009. “I think what made this campaign successful is the fact that we decided early on to oppose the whole ‘discount fitness’ approach that is proliferated every year by the big box gyms. Instead, we created a serious, straight-forward message that ultimately resonated with their core demographic.” – Aaron Coyne, Creative Director, Multi Marketing Corp.
MMC VOLUNTEERS ON MARKETING BOARD OF THE UNITED WAY OF FRESNO COUNTY
JUN 2009
MMC Doesn’t Just Wear the “Live United” Shirt
The national United Way campaign “Live United” can take on many meanings; however at MMC we believe that uniting with a good cause is a fulfilling way to live life. True, we are a small company where each person wears many hats making free time as scarce as a sub 100 degree day in the Fresno Summer. So, perhaps we’re just softies, but we do have a warm place in our hearts for volunteering our time and talent to help our community. When approached to help the United Way of Fresno County we had one major question... what does the United Way actually do? We soon found out that many people are familiar with the name, but are unable to recite the cause. Call this “Task 1”. Along with educating the community about all of the noteworthy programs the United Way is responsible for offering, MMC and the United Way marketing committee will customize the national Live United campaign for our local community and help build solid fund raising resource tools.
MMC NOMINATES DARDEN ARCHITECTS FOR A NATIONAL AWARD
OCT 2008
Local Design Receives National Attention
It is unlikely there is another single facility in the Central Valley that has the ability to make more of an impact on students and the community than the Paul Shaghoian Concert Hall. The Paul Shaghoian Concert Hall, designed by Darden Architects, located at the Clovis North Education Center, was designed as part of Clovis Unified School District's vision to provide outstanding facilities for music, drama and musical theater.
Darden Architects' state-of-the-art design has not gone unnoticed, particularly on a national level. MMC nominated Darden Architects, and in September 2008 The Council of Educational Facilities Planners International (CEFPI) in partnership with School Planning & Management awarded them with the 2008 National Impact on Learning Award. This award focuses on K-12 schools that impact student achievement and the community through design, engineering and non-traditional learning spaces. Along with winning the award, Darden Architects was honored at the 85th annual conference in San Diego, California and the design was featured in the August issue of School Planning & Management trade publication that circulates internationally.
MMC IS AWARDED CONTRACT FOR THE VISALIA TRANSIT DEPARTMENT
SEP 2008
Multi Marketing Corp Jumps Aboard Visalia Transit
At the conclusion of its RFP process, the South Valley public transportation leader, Visalia Transit has selected Multi Marketing Corp as its agency of record. Throughout this partnership, MMC will create multiple campaigns for projects within each division of the Transit Department, including fixed route ridership, Visalia Towne Trolley, Sequoia Shuttle, Half Off Pass Program and Green Line. Multiple projects and events will fall under each division annually. The Visalia Transit Department noted that MMC was awarded the contract based on the creative and innovative approach taken for each project submitted in the RFP.
